ابر چالش های سرمایه گذاری صنعتی در ایران /دکتر ملیکا ملک آرا
سرمایهگذاری حوزه صنعت دارای ابعاد گوناگون و مولفههای بسیاری است؛ لکن سه محور کاهش ریسک، افزایش جاذبهها، دستیابی به تکنولوژی از موضوعات مهمی هستند که قابلیت برنامهریزی کردن را دارند و میتوان نسبت به آنها اقدامهای کارشناسانهای صورت گیرد.
Human Resource Management Strategies for Engaging Generation Z Workforce / Dr. Melika Molk Ara(Researcher and Economic Specialist)
Asan Technology \ Generation Z, with its distinct traits, brings both challenges and opportunities to organizations. To effectively attract, retain, and inspire this new generation of workers, businesses need to rethink and refresh their human resource management strategies. Here are some key approaches to managing Generation Z successfully: Understanding Generation Z at Its Core Values […]
Managing Generation Z: A New Generation, A New Approach / Dr. Melika Molk Ara (a researcher and business professional)
Asan Technology | Generation Z, born between the late 1990s and early 2010s, has entered the workforce with unique characteristics. These attributes present both new opportunities and specific challenges for managers and organizations compared to previous generations. Having grown up with technology, Generation Z seeks meaning and purpose in their work, and they place a […]
Challenges and Opportunities of the Startup Ecosystem in Iran / Dr. Melika Molk Ara
Asan Technology / Mashhad Development Charter –In Iran, The significant escalation in exchange rates at the commencement of the year 1403 (2024) has imparted a profound shock to economic actors, particularly accentuated by the accompanying volatility. The ramifications of this phenomenon are distinctly varied across different categories of industrial units—of Iran_namely small, medium, and large […]
Empowerment of Rural Women: A Necessary Step Towards Sustainable Development / Dr. Melika Molk Ara (Researcher and Economic Activist)
Asan Technology \ In light of contemporary global experiences, we can observe the tangible results of empowering rural women as a pivotal element in achieving sustainable development. Studies indicate that in Tajikistan, during the implementation of the Resilient Livelihoods Project, this initiative has successfully addressed vulnerabilities and improved the livelihoods of rural women by enhancing […]
“Social Entrepreneurship: Creating Economic and Social Value Simultaneously / Dr. Melika Molk Ara”
Social Entrepreneurship: An Emerging Field Gaining Attention
Resilience of Medium-Sized Enterprises in VUCA Conditions / Dr. Melika Molk Ara
Asan Technology | The term “resilience” has gained significant traction in the discourse among industrialists and economists, particularly following the onset of the COVID-19 pandemic, which inflicted substantial losses and damages on various industries and businesses. Consequently, the enhancement of resilience has become a focal point in numerous discussions and research endeavors. But what does […]
The Role of Corporate Social Responsibility on Brand Value \ Dr. Melika Molk Ara
Asan Technology | Corporate Social Responsibility (CSR) has emerged as a significant topic within the field of organizational management over recent years, representing a comprehensive set of commitments that businesses uphold in order to preserve, care for, and assist society. In advanced societies, CSR has evolved into a broad business model and conceptual framework that […]
The Role of Research and Development in the Iranian Economy \ Dr. Melika Molk Ara
Asan Technology | Research and Development (RD) has emerged as a critical focus for both small and large enterprises globally over recent decades, encompassing both the manufacturing of goods and the provision of services. The positive outcomes and achievements associated with RD underscore its potential to foster growth and prosperity at organizational, regional, national, and […]